Cinemas in Estonia have only just recovered from the effects of the Covid pandemic, only to be hit by soaring electricity prices, with the result in both ticket price hikes at some outlets, and hopes of state support, as reported by Estonian broadcaster ERR.
Covid-19 pandemic Many cinemas were required to install new ventilation systems due Covid-19 pandemic, that required a major investment, while the hot summer has worsened the hit taken from the unprecedented electricity prices.
The CEO of cinema chain Cinamon said the electricity bill increased by around a third for July alone.
It may result in ticket price rises, even as newer and more economical cinema tech uses about half as much electricity as the older equipment, even as newer and more economical cinema tech uses about half as much electricity as the old equipment, informs ERR.
Cinamon CEO, said: «I don’t know what our competitors are doing to deal with it, but I can say that from 2018-2019 we had already reduced our electricity costs, by changing our hardware and also automating our systems.»
Meanwhile CEO of Sõprus Kino in Tallinn said that while there were no plans to increase entry fees, the company hoped for state age next year.
«All the prices have gone up. They have gone up as the security services prices, water, heating, all products and transport prices have risen. The beer you drink in the cinema, even; all the prices have gone up, there’s nothing we can do about that here.»
The Apollo Kino chain says it has no immediate plans to raise ticket prices.