As the battle between social platforms continues, China-owned video platform TikTok now offers the option to publish text-only posts as well, the BBC reports.
TikTok said the new feature gives users another way to express themselves. In early July, TikTok already launched a new music streaming app to compete with Spotify and Apple Music.
TikTok users now have three options for creating posts: video, photo, or text.
Also, text posts could be personalized by adding sound, and location, creating Duets and reactions to other users’ videos.
Meanwhile, on Monday, the 24th of July, the owner of Twitter, Elon Musk, abandoned the usual blue bird logo and replaced it with a black and white “X”. According to Musk, the term “tweets” will also be replaced by “x’s”.
TikTok is owned by China’s ByteDance. Music streaming platform TikTok Music is now available in Brazil and Indonesia, and users in Singapore, Mexico, and Australia can use it in the beta version.
In 2021, TikTok became the most popular online platform,
reaching more requests than Google in the US. This year, the app has more than a billion users worldwide.
The competition between different social platforms, such as Instagram’s parent company Meta and Musk’s for X’s rebranded Twitter, has intensified in recent weeks. In early July, Threads, a platform very similar to Twitter, became available for use in around 100 countries, including the UK. More than 100 million users are said to have joined Threads in the first five days.
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