The Trump Organisation’s online store is now selling “Trump 2028” merchandise, the latest indication – even if it’s frivolous or just trolling – that the President is seeking a third term, on Thursday, the 24th of April, reports Politico.
President Donald Trump’s son, Eric Trump, posted a picture on his Instagram account of him wearing a hat with “Trump 2028”, which is being sold for 50 US dollars on the US President’s online store.
Trump’s political campaign also promoted the hat on social networks.
“@EricTrump rocking the new Trump 2028 hat!” the Trump War Room account said on X, adding two emoticons.
.@EricTrump rocking the new Trump 2028 hat! 👀🔥 pic.twitter.com/5EsCkvHORI
— Trump War Room (@TrumpWarRoom) April 24, 2025
Running for a third term in the White House would violate the 22nd Amendment to the Constitution, which states that “no person shall be elected more than twice to the office of President”.
This has not stopped popular MAGA (Make America Great Again) figures from saying that the President should try to run again. MAGA podcast host Steve Bannon said on a December programme: “Maybe we should do it again in 2028?”.
In March, Trump refused to rule out a third term, saying that “there are methods” to do so.
On Trump’s store website, the description of the hat tells buyers that they can “make a statement” by wearing it. The shirt, which was advertised by Eric Trump on X, a few hours after the hat, reads “(Rewrite the Rules)” under “Trump 2028”, a more overt call to amend the constitution so that Trump can run again.
This is not the first time Trump has expressed this idea. In his May 2024 address to the National Rifle Association before his November victory, he pointed to President Franklin D. Roosevelt’s (FDR) four electoral victories before the ratification of the 22nd Amendment in the 1950s.
“You know, FDR, 16 years – almost 16 years – he had four terms. I don’t know, are we doing to be considered three-terms? Or two terms?” Trump said at the time.
However, at other times he rejected the idea. He told Time magazine in April 2024 that he would not run again.
“I wouldn’t be in favour of that at all. I intend to serve four years and do a great job,” he told the magazine.