The Jūrmala City Council today decided to amend its binding regulations and increase the entry fee into the city.
The daily entry fee will rise from the current 3 euros to 5 euros. Long-term permits will nearly double in price — a weekly pass will go up from 10 euros to 20 euros, a monthly pass from 31 euros to 60 euros, and a three-month pass from 55 euros to 100 euros.
A six-month pass will now cost 180 euros instead of 107 euros, while an annual pass will increase from 180 euros to 270 euros.
The new prices are scheduled to take effect on the 1st of January, 2026.
The council leadership cited reducing traffic intensity as the main argument for the increase. The opposition objected, warning that
higher prices could negatively affect tourist inflows, which in turn would harm local businesses.
Opposition deputies submitted two proposals to amend the decision: abolishing entry fees during the winter season and exempting employees of Jūrmala-based companies who live outside the city from needing permits. Both proposals were rejected.
According to Jūrmala Mayor Gatis Truksnis (LZP), the main goal of raising the entry fee is to reduce traffic flow. The charge is being increased because vehicle traffic in the city remains consistently high.
Since 2021, when the fee was raised to 3 euros, inflation has amounted to 33%, Truksnis argued. Therefore, the current entry fee no longer fulfills its main purpose — reducing transit traffic in the city.
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